My wife was sick yesterday—nagging sinus infection—so we went to a new Doc in the Box called Minute Clinic. Staffed by nurse practitioners and physician assistants, these amazing little places can diagnose most basic afflictions and prescribe the needed meds. This particular one was located inside a QFC next to the pharmacy. How convenient.
It was hard not to notice their flat screen TV presentation detailing services, hours and contact information. Nice motion graphics. The things that really stood out to me were the small but thoughtfully executed collateral materials. Each had a purpose and was designed for its environment and use.